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	<title>About Bars &#38; Marketing - by Stephen Brooks &#187; Uncategorized</title>
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	<link>http://barmarbybroox.wordpress.com</link>
	<description>Stephen Brooks opines about (usually) marketing and specifically bar marketing</description>
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		<title>About Bars &#38; Marketing - by Stephen Brooks &#187; Uncategorized</title>
		<link>http://barmarbybroox.wordpress.com</link>
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		<item>
		<title>Amusement with Preposition Misuse</title>
		<link>http://barmarbybroox.wordpress.com/2009/08/14/amusement-with-preposition-misuse/</link>
		<comments>http://barmarbybroox.wordpress.com/2009/08/14/amusement-with-preposition-misuse/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 16:55:11 +0000</pubDate>
		<dc:creator>Stephen Brooks</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[basic instuctions]]></category>
		<category><![CDATA[LOL]]></category>
		<category><![CDATA[Not About Bars and Marketing]]></category>

		<guid isPermaLink="false">http://barmarbybroox.wordpress.com/?p=1273</guid>
		<description><![CDATA[As I&#8217;ve mentioned before, I very rarely literally LOL when I&#8217;m reading, watching, or listening to funny stuff.  Not that I&#8217;m not entertained &#8211; it just takes a lot for me to actually utter audible laughter.  Well, a SINGLE PANEL of Scott Meyer&#8217;s latest Basic Instructions comic got me to LOL for at least a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barmarbybroox.wordpress.com&blog=3452748&post=1273&subd=barmarbybroox&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>As I&#8217;ve mentioned before, I very rarely literally LOL when I&#8217;m reading, watching, or listening to funny stuff.  Not that I&#8217;m not entertained &#8211; it just takes a lot for me to actually utter audible laughter.  Well, a SINGLE PANEL of Scott Meyer&#8217;s latest <em>Basic Instructions</em> comic got me to LOL for at least a minute this morning:</p>
<p><img class="aligncenter size-full wp-image-1275" title="Made With" src="http://barmarbybroox.files.wordpress.com/2009/08/made-with1.jpg?w=310&#038;h=245" alt="Made With" width="310" height="245" /></p>
<p>The rest of the strip is <a title="Basic Instructions" href="http://basicinstructions.net/?p=1155">here</a>.</p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Stephen Brooks</media:title>
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			<media:title type="html">Made With</media:title>
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		<title>Watch Out, Web</title>
		<link>http://barmarbybroox.wordpress.com/2009/02/03/watch-out-web/</link>
		<comments>http://barmarbybroox.wordpress.com/2009/02/03/watch-out-web/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 12:36:32 +0000</pubDate>
		<dc:creator>Stephen Brooks</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barmarbybroox.wordpress.com/?p=1111</guid>
		<description><![CDATA[
93
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barmarbybroox.wordpress.com&blog=3452748&post=1111&subd=barmarbybroox&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="text-align:center; display: block;"><a href="http://barmarbybroox.wordpress.com/2009/02/03/watch-out-web/"><img src="http://img.youtube.com/vi/wrQUWUfmR_I/2.jpg" alt="" /></a></span></p>
<p>93<a href="http://www.5min.com/Video/How-to-Break-the-Internet-11022"></a></p>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Stephen Brooks</media:title>
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	</item>
		<item>
		<title>Whiskey on the Go-Go</title>
		<link>http://barmarbybroox.wordpress.com/2009/01/06/whiskey-on-the-go-go/</link>
		<comments>http://barmarbybroox.wordpress.com/2009/01/06/whiskey-on-the-go-go/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 06:08:42 +0000</pubDate>
		<dc:creator>Stephen Brooks</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://barmarbybroox.wordpress.com/?p=1019</guid>
		<description><![CDATA[ A few weeks ago, 4 families on our street with similarly-aged daughters all went Christmas Tree hunting.  For those of you have have never performed this winter ritual, it involves driving out into the country to a Xmas Tree farm (if you&#8217;re the law-abiding sort), walking deep into the property to where the best trees [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=barmarbybroox.wordpress.com&blog=3452748&post=1019&subd=barmarbybroox&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p> <img class="alignleft" src="http://www.badgerwest.com/images/DrMcGillicuddyFireball.jpg" alt="" width="129" height="315" />A few weeks ago, 4 families on our street with similarly-aged daughters all went Christmas Tree hunting.  For those of you have have never performed this winter ritual, it involves driving out into the country to a Xmas Tree farm (if you&#8217;re the law-abiding sort), walking deep into the property to where the best trees are, wandering around in the snow for a while until you find the <em>perfect</em>  tree, then cutting it down with a bucksaw and dragging it back out.</p>
<p> Depending on the weather and snow depth, it can be chilly work.  So another part of the tradition is to bring along a little something to warm one&#8217;s cockles, if you know what I mean.  On this trip, one of the ladies brought along a small bottle of &#8220;<a title="Fireball" href="http://www.tastings.com/scout_spirits.lasso?id=179739">Fireball</a>.&#8221;  It&#8217;s basically a liqueur-strength treatment of Canadian Rye Whiskey heavily flavoured with cinnamon and pepper.  It&#8217;s lower alcohol content means that even unhardened drinkers can take it straight, and then get a hot rush of spiciness followed by a slight burn from the whiskey.  So it does feel like it&#8217;s actually warming you up &#8211; perfect for out in the cold.</p>
<div id="attachment_1027" class="wp-caption alignright" style="width: 191px"><img class="size-full wp-image-1027 " title="k" src="http://barmarbybroox.files.wordpress.com/2009/01/k.jpg?w=181&#038;h=214" alt="Kim, who requested full credit for her quote" width="181" height="214" /><p class="wp-caption-text">Kim, who requested a photo credit</p></div>
<p>The key word there is &#8220;out&#8221; &#8211; one of the ladies (Kim) observed that she could not remember ever drinking Fireball from a glass; only ever straight from the bottle.  It&#8217;s almost always consumed outside, where glasses are scarce.  We went on to wonder what sort of glass one would even serve it in, so they asked me, the ex-bartender.  I replied that nothing like it existed when I was bartending, but the closest thing, peppermint schnapps, was almost always served as part of a shooter.</p>
<p>Fireball is the same as all the not-quite 40% alcohol-by-volume liquors like Jagermeister that have been invented in the last 20 years to get kids drunk faster.  I think the marketing idea went something like this:  &#8220;OK, for 20 years (1970 &#8211; 1990), we got kids drunk by selling them &#8221;shooters&#8221;, which had enough alcohol to seem daring, but were still drinkable by newbies because you didn&#8217;t really taste the alcohol, and it was reduced from full strength by the addition of juice or lower-octane liqueurs. (E.g. the grandpa of all shooters, the B-52, is made from Grand Marnier (40%), Baileys Irish Cream (17%), and Kahlua (26%).)  Then the kids started wanting something even more risqué &#8211; something &#8220;straight.&#8221;  So we gave them 33% strength booze, and made it taste like candy.&#8221;</p>
<p>73</p>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Stephen Brooks</media:title>
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