Seth Godin, for those of you who don’t know already, is considered by many to be the pre-eminent thinker/writer/speaker/blogger about marketing in the 21st century. I don’t know if I’d go that far, but he certainly is smart, and he certainly has marketed himself effectively. Seth had a post today (permalink) in which he urged everyone to start having a personal on-line presence.
And I’m re-reading The Cluetrain Manifesto, right at the part where the writer urges the reader to “have a voice.”
And one of my colleagues thinks I’m a marketing genius and keeps telling me to start a blog.
And, someday, I think I want to run a small bar just like the one I used to work at in Montréal. When I do, I will want to market that venture using Web 2.0 techniques, so I figured why not start now.
So I’m going to make a real effort to craft a weekdaily post loosely around the subjects of bars and marketing. And maybe marketing bars. Perhaps the simple act of thinking about what to write will make me into a better marketer of my own bar when and if that day comes.