My friend and former colleague Bernie Hadley-Beauregard is doing some amazing things with good, old fashioned branding. He has made a career over the past 6 or 7 years of rebranding wines (or doing the initial branding for new vintners). He does some other products, too, but his work with wine labels is what gets all the attention. His concepts are clever and result in highly sellable products without any of my fancy Web 2.0 mumbo-jumbo. Here is the link to his company, Brandever.
So why am I willing to get down off my high horse and admit that there are other ways to market successfully than 1 to 1, permission-based, two-way conversation? Because there are other ways. The only problem is that you have to be a freakin’ genius like Bernie to make them work. I’d like to believe that anyone can be successful using the techniques that I talk about. Even me.