Over at Rich Gould’s blog, I found this really cool link to a site that describes the amazing about-to-be-released smart phone. It’s called the Pomegranate and it will blow you away. Go look at it now, then come back and read the rest of this post.
So you now realize that it’s all a joke, and a promotion for the province of Nova Scotia. But it’s getting huge attention among Webish types, and is a fantastic example of someone trying to create a viral phenomenon (as opposed to accidentally creating one).
If I didn’t already know about Nove Scotia, and I clicked on the link from my trusted friend Rich, I would think Nova Scotia must be a pretty cool place to make such a funny, high-quality, subversive marketing ploy. I have a couple of issues with the site’s navigation, and it would take for frickin’ EVER to load on anything but broadband, but overall I say bravo.
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brooXmark - Marketing Consultancy by Stephen Brooks 
November 28, 2008 at 8:36 pm
As I mentioned on Rich’s blog; I was shocked when I found out which agency came up with this. They’re not normally out-of-the-box thinkers.
I guess there’s hope for all of us, if they can come up with great stuff like this.