Wet for 75 Years

In my last post, I referred to the Great Depression and the year 1932.  Oddly enough, the date of that post (Dec 5) is the 75th anniversary of the end of prohibition in the U.S. in 1933.  For 13 years, all through the roaring ’20s (ironically, the biggest partying decade of all time, with the possible exception of the ’70s), it was illegal to drink alcohol in the states.

Why would an intelligent, free, progressive nation make it a crime to enjoy a glass of wine, and mug of beer, or a dash of spirits?  Simple: over-reaction.  The same reason an intelligent, free, progressive nation would invade and occupy a country that posed them no threat, but let’s not go there.

Sometimes, when people drink, they drink too much.  Sometimes, when people have drunk too much, they say or do things they otherwise wouldn’t.  Often, the things they say or do are more funny or more insightful or more honest than if they were sober.  But sometimes, drunk people do mean, stupid or embarrassing things that they later regret.  Is this a valid reason for completely banning booze?  You might as well criminalize swimming because people occasionally drown.  Or pot, but let’s not go there either.

But there is a lesson here for bar owners.  If you let someone get so drunk that they are embarrassing themselves or making others uncomfortable, you are hurting your business in several ways.  Although you may have sold more drinks to that individual, and made more money, you have made your establishment one where poor behaviour is permitted (as I alluded to here), and therefore, eventually, a place people will avoid.  Even the person who got too drunk will probably avoid your spot.  The people he or she bothered certainly will.

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There’s a reason why the phrase “cut him off” exists in bar parlance.  Don’t be afraid to do it, even if it costs a few dollars in booze sales.

ALERT!  BLATANT CHAUVINISM FOLLOWS!  To the 10 ladies in that photo, the only way you’re getting any is if the dude has serious beer goggles on.

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3 Responses to “Wet for 75 Years”

  1. Rich Gould Says:

    That picture is hilarious!

    It had to be created by the liquor industry.

  2. Stephen Brooks Says:

    It does seem to be too ironic to be real, but the temperence movement really hit its stride around 1900, when ideas about beauty were different. I did some minor googling to see if it is real or a hoax, and found no evidence either way.

  3. Clayton Says:

    I call “Photoshop” on the drop shadow around the sign, so I’m inclined to think “hoax”.


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