Here in Canada, it occasionally snows. It’s been a fairly regular occurrence for the last 50 or 60 million years. It’s pretty safe to assume, even with global warming, that we can expect to see snow every winter in the foreseeable future. Why then, can people not LEARN TO DRIVE on snowy streets? Here’s a photo from today’s paper:
As you can see by looking at the cars’ tires, despite being reported as a “heavy” snowfall, there are only a few centimetres of snow on the ground. Hardly enough to cause a problem for anyone with snow tires and minimal knowledge of how to drive in snow.
I posted about this on Facebook last night, and my friend Craig sent this video by Rick Mercer ranting on the subject, so I’m obviously not alone in my dismay that we, as a nation, seem to be just as dumb as the Californians who build their million dollar homes on hillsides that are completely covered with a type of plant that burns up every few years as part of its natural lifecycle. Or people who settle in flood plains. What are we/they thinking?
As always, when I have these little rants, I (tenuously) tie it back to the marketing theme by reminding all marketers that people are not rational.