The Apple Brand is Sticky

apple_logoFollowing on to Friday’s post about my frustration with getting my daughter’s iPod up and running, I have to dish some mad props to the Apple marketing people.

Apple’s prowess at design is not anything new.  The iPod came in a beautiful little jewel case with a Set-up Guide that Garr Reynolds would be proud of: about 6 cms square, 16 pages, 2 – 8 words per page, simple graphics, and lots of white space.  The iPod itself is also lovely, as is its docking station.

But it was the other thing that came in the package that is marketing brilliance.  It was a small sheet with two cute-as-buttons Apple logo stickers.  As we all know, most Apple consumers are raving fans of the company and its products – who better to arm with instantly-deployable advertising content?

And it’s more than just advertising – when an iPod owner puts that sticker on their schoolbook or cubicle or bike or dorm room door, they’re identifying themselves as a proud member of a special tribe.  Of course, there are many other ways of doing this – someone can have a Ferrari key fob (even if they drive a Yugo, they are saying, “I belong to the group of people that admire fast cars”), or a Lost  t-shirt (which says to the world, I enjoy having my mind messed with every week).

You should do the same thing for your bar patrons.  Make available some kind of identification piece that lets them show other people that they come to (or even “belong to”) your establishment.  The type of item would vary depending on the type of joint you run, and the type of clientele.  Young people might like ball caps or t-shirts or bumper stickers; older folks might like nice pens or key chains or business card cases.  You can look at the types of tchotchkes given our at trade shows for more ideas – I’m not going to do ALL the work.


5 Responses to “The Apple Brand is Sticky”

  1. Clayton Says:

    I put my Apple sticker on my PC at Whiteh*ll.

    I’m pretty sure it was a curse that eventually sunk the place.

  2. Stephen Brooks Says:

    I was actually going to use that as an example of where a Mac guy who is forced to use a PC at work might put their sticker! But I chose cube wall instead.

  3. andy jacob Says:

    Congratulations on your Blog
    I really like your writing style. Would you like to be a guest author on the Jacob Report? We have been voted one of the Top 100 Blogs in America, and we are assembling some of the best Blog Authors from around the web to contribute. We would like to include you as a guest author.
    The Jacob Report is everything Sales and Marketing, and it looks like you would be a great contributor!
    Let me know as quickly as you can please.

    Andy Jacob

  4. Derek K. Miller Says:

    This is one of the things Apple has been doing almost since the beginning. I remember getting the stripey stickers with our Apple II. I currently have both the old and new logo on the car:

    Apple logos old and new

  5. Aggregators - Aggre-great or Aggre-vating? « About Bars & Marketing - by Stephen Brooks Says:

    […] or Aggre-vating? April 27, 2009 — Stephen Brooks In response to my recent post on Apple stickers, I received the following comment: Stephen: Congratulations on your Blog I really like your writing […]

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