Work, Not Safe For

sony

This video is hilarious, but extremely NSFW or people with children in the vicinity.  Or people who don’t like cussin’.

For those of you who chose not to watch it, it is a satirical news report about the release of an ambiguous TV add-on device that everyone is clamoring to buy, but which is so complicated and bug-ridden that it’s impossible to actually use.  As is the case with most satire, it is so funny because it is so true.  We as consumers have been trained by years of mass marketing that we MUST HAVE whatever everybody else wants/has.  I know that all of us will say, “Pas moi!  I am an individual and make my purchase decisions independently from what everyone else thinks.”  But the evidence of people lining up  to give their money to someone points to the contrary.  (Think iPhone, x-box, Harry Potter books, Cabbage Patch Kids, etc.)

Of course, the fact that nothing breeds success like success is nothing new.  But I think too much emphasis is placed on being a blockbuster or best-seller or smash hit or #1.  In bar terms, I would rather have a place where people don’t have to line up to get service.  A place where not everyone wants to go.  A place that caters to a certain kind of clientele, but really nails their specific preferences.  I’d rather be the best at doing one thing well for a small group of people than the best at doing many things poorly for a large group of people.

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War on Drugs

This is an interesting British anti-cocaine ad featuring a dead dog as narrator.  Need I say more?

Notice that in order to get through all the clutter and reach their target audience, they had to make this message both funny AND scary.  That’s the nature of interruption marketing.

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