I saw on BoingBoing this morning that Monty Python has placed all their material up on YouTube for free, in their own channel. Here is the famous “Parrot Sketch.”
They explain their reasoning like this:
For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It’s time for us to take matters into our own hands.
We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we’ve figured a better way to get our own back: We’ve launched our own Monty Python channel on YouTube.
No more of those crap quality videos you’ve been posting. We’re giving you the real thing – HQ videos delivered straight from our vault.
What’s more, we’re taking our most viewed clips and uploading brand new HQ versions. And what’s even more, we’re letting you see absolutely everything for free. So there!
But we want something in return.
None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.
According to the Mashable blog, this approach has resulted in a 23,000% increase in sales of their stuff at Amazon. I hate to say I told you so, but I did.
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brooXmark - Marketing Consultancy by Stephen Brooks 