I periodically present short seminars, each touching on how to execute one aspect of marketing. They are not in-depth at all; instead they are meant to give an overview of some activity that is second nature to experienced marketers, but that normal business people, especially technically-oriented ones, would not know anything about. Here are the slides from the latest one:
1. Make sure your press release has meat:
More advice after the jump…
brooXmark - Marketing Consultancy by Stephen Brooks 