How to Do a Press Release

I periodically present short seminars, each touching on how to execute one aspect of marketing.  They are not in-depth at all; instead they are meant to give an overview of some activity that is second nature to experienced marketers, but that normal business people, especially technically-oriented ones, would not know anything about.  Here are the slides from the latest one:

1. Make sure your press release has meat:

Meat vs. Fluff

More advice after the jump…

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