About Stephen Brooks

I’m going to make a real effort to craft a weekdaily post loosely around the subjects of bars and marketing.  And maybe marketing bars.  Perhaps the simple act of thinking about what to write will make me into a better marketer of my own bar when and if that day comes. 




 Stephen Carl Brooks


 Marketing & Product Management





Harvard Business School Extension Studies Management Studies



American Production and Inventory Control Society

CPIM (Certification in Production and Inventory Management)



McGill University 


Majors: Finance & MIS



University of

New Brunswick 

Biology and Physics






CGS Canada Inc.

Saint John, NB

2007 – Now








Whitehill Technologies

Moncton, NB

2001 – 2007


Director of Marketing

My current job is broken into 2 main responsibilities: half of the time I support the Marketing Resource Manager team that provides marketing advice and access to marketing support that IBM provides to their thousands of business partners.  IBM outsources this role to CGS.  The rest of my day is spent actually marketing, usually CGS’s partner channel management outsource services and the other e-Learning and e-Training offerings.



Director of Marketing


Responsible for staff of 9 performing the following tasks:  Marketing Communications (Lead Generation); Channel Marketing; and Product Management.  Built Marketing Group from 2 to 8 in six months; Spearheaded entry of Whitehill into two new verticals; Devised and managed unusually successful e-mail campaigns; Introduced the concept of integrated campaigns (involving e-mail, v-mail, postal, print advertising, advertorial, Web advertising, trade shows, press releases, media & analyst tours, and case studies) and successfully ran dozens of these.







Maximizer Software

Vancouver, BC

1994 – 2001

Vice President of Marketing


Responsible for staff of 25 in 4 main areas:  Marketing Communications (Lead Gen and Brand Awareness); Investor & Public Relations; Product Management; (both Marketing and Develop-ment).  Also responsible for strategic direction of Marketing teams in UK, Australia, Singapore and Hong Kong offices.  As part of executive team, lead Maximizer to first profitable quarter in 6 years.  Selected by CRM Power 2000 as “Most Influential Person,” and a “CRM Pioneer.”  Implemented complete cradle-to-grave customer management program in co-operation with Sales.







Universal Scheduling Co.

Chicago, IL

1990 – 1994


Project Manager


Responsible for the scheduling, management, and ultimate success of multi-million dollar client-based business improvement projects; Responsible for training, managing, and evaluating 3 to 6 Management Consultants on the project team; Analysis of business processes at all levels of management; Design and implementation of management operating systems; Evaluation of benefits realized by client:  increased profitability, enhanced information flow, decreased costs; Delivered promised savings (never less than 3:1) in all six of the projects I was involved in:  one client realized a 17:1 return on their $1,300,000 investment in the first year.






Grumpy’s Bar

Montréal, QC

1986 – 1990



Maintained a profitable establishment for 3 years in a notoriously competitive and cut-throat downtown environment.




Scholarships, Awards and Honours

1981 University of New Brunswick Entrance Scholarship                                                                        

1982,83 University of New Brunswick Undergraduate Awards                                                                 

1984 McGill University Entrance Scholarship                                                                                         

1995 GMAT score of 750 — the 99.8th percentile                                                                                                              

1997 Finalist, Soft-Letter Best Point of Sale Marketing Campaign

1998 Mobile Maven Award from Mobile Insights

1999 My product won Best of COMDEX ’99.  Our stock rose 300% on the news of the award.                    

1999 Elected to Board of Directors, Canadian Section, Software and Information Industry Association (SIIA)

2000 Most Influential People Golden Award from CRM Power 2000

2005 Appointed to Board of Directors, Capitol Theatre, Moncton

2006 Appointed to Advisory Committee of Capitol School of Performing Arts as Marketing Strategist 

2007 Selected to Steering Committee, thinkNB (Annual BusinessNB Knowledge Industry Trade Fair)

2007 Microsoft IMPACT Award

2008 Named to the provincial “Ambassador Team” to promote New Brunswick’s business landscape abroad

2008 Appointed to the City of Moncton’s Cultural Affairs and Heritage Committee by Mayor George LeBlanc







In addition, the awards that the product “Entice!” — which I managed and marketed — has won:

1999 Best of COMDEX – Enterprise Productivity Software

1999 Finalist Codie Awards – Best E-Commerce Software

2000 Best of Internet World – Best E-Business Software

2000 CRM Power Golden Award – Best Mid-Market CRM Solution

2001 Mobile Insights’ Mobility Awards – Best E-Commerce Software

2001 CIPS (Canadian Information Processing Society) Innovation in Technology Finalist


Speaking Experience:

1997 – 2000 Numerous Panels and Addresses at DCI CRM trade shows – Various CRM subjects

1998 CRM Speaking Series – Australia, Canada

1999 AIF Mutual Funds Sales Meeting – Maximizer

1999 BC New Media – Web Marketing

1999 BCTIA (British Columbia Technical Industry Assoc.) Presentation – CRM

1999 COMDEX Las Vegas – What Are Today’s Business Challenges

1999 Frost and Sullivan CRM conference – Seminar Leader – How to Implement a CRM System

1999 Infosoft Essentials – Electronic Software Delivery

1999 Web Marketing Speaking Series – Australia, New Zealand, Singapore

2000 AMA (American Marketing Assoc.) World Conference Keynote address – The Future of Marketing

2000 BC New Media – Wireless CRM

2000 BCTIA (British Columbia Technical Industry Association) Presentation – Wireless

2000 Beyond CRM Speaking Series – Canada, USA, Hong Kong, Singapore, Australia

2000 COMDEX Las Vegas – How to Succeed in the Customer Economy

2000 Costa Rica Technical Industry Conference – CRM

2000 NAAAP (National Assoc. of Asian-American Professionals) – Emerging Trends

2000 Nesbitt-Burns Sales Meeting – Maximizer Enterprise

2000 Sprint Canada National Sales Meeting – Technology-Enabled Selling

2001 BCTIA (B.C. Technical Industry Assoc.) Presentation – ASPs

2001 CRM for Insurance – A Strategic Counseling session

2001 GartnerGroup Mid-Market CRM Seminar Series

2002 Interdocs Symposium – Automated Invoice Presentment Technologies

2003 ACOA (Atlantic Canada Opportunities Agency) Regional Meeting – How to Market High Tech

2006 7th World Congress on the Management of E-Business – The Importance of Bloggers


Articles Published In:

1998 Computer Dealer News

2000 CRMGuru.com

2000 CRM-Forum.com

2001 ITToolbox.com

2001 SearchCRM.com

2002 Tech Decisions for Insurance

2003 Law Technology News

2003 Insurance Networking News

2004 Transform Magazine

2004 TechnoLawyer

2005 Tech Decisions for Insurance

2005 Insurance & Technology

2005 National Underwriter



2000 University College of Cariboo – E-business

2001 Capilano College – The Customer Economy

2006 St. Mary’s University Sobey School of Business – Who do you trust on the Web?


7 Responses to “About Stephen Brooks”

  1. Tobey Deys Says:

    Brooks – you are still one very funny, very smart guy. I was actually browsing for Dubrule (since that dreadful fire – but he’s a tough guy to locate – I was only ever able to find him when I was actually on Queen St) and came across this vid and your blog.

    It’s been decades – did you invest in one of those Dorian Gray portraits? You look marvelous! Hope all is well with you and your family.


  2. sbroox Says:

    The picture is a bit of a cheat – it’s from about 1998 – I use it on the site ’cause I’m wearing a tie. Here are some recent photos: https://barmarbybroox.wordpress.com/2008/05/12/its-the-story-not-the-product/.

  3. Jennifer Ross Says:

    Hey Stephen Brooks! I remember you! (Do you remember me? I worked at Multiactive when you were there, I worked with Bernie HB (doing online marketing) and then left and started Brandever with him… then left that too, and then left Vancouver too…. hmmmm, there’s a trend there…. but I am done with leaving. So early 2000s…).

    Anyway, I have no idea how I found your site but glad I did — awesome, smart stuff.

    I live north of Ottawa now (in La Belle Province) in a small town with a small daughter. I am working for myself doing web strategy and search marketing — still. HAD a blog for a few months (at http://magnetstrategy.com ) but man o man, ran out of time to blog! Don’t know how you do it.

    Anyway, nice to have found you.


  4. Stephen Brooks Says:

    Of course I remember you. You and I were the originators of the Kansas/notKansas school of Website design! Glad to hear everything’s going well, and it’s great to hear from you too.

  5. Diana Bartolini Says:


  6. PrapPhamy Says:

    Hello, I can’t understand how to add your blog ( barmarbybroox.wordpress.com ) in my rss reader

  7. http://dream-analysis.org Says:

    Very nice post and straight to the point. I am not sure if this is actually the best place to ask but do you folks have any thoughts on where to get some professional writers? Thanks 🙂

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