I’m going to make a real effort to craft a weekdaily post loosely around the subjects of bars and marketing. And maybe marketing bars. Perhaps the simple act of thinking about what to write will make me into a better marketer of my own bar when and if that day comes.
Stephen Carl Brooks
Marketing & Product Management
Harvard Business School Extension Studies Management Studies
American Production and Inventory Control Society
CPIM (Certification in Production and Inventory Management)
Majors: Finance & MIS
Biology and Physics
CGS Canada Inc.
Saint John, NB
2007 – Now
2001 – 2007
Director of Marketing
My current job is broken into 2 main responsibilities: half of the time I support the Marketing Resource Manager team that provides marketing advice and access to marketing support that IBM provides to their thousands of business partners. IBM outsources this role to CGS. The rest of my day is spent actually marketing, usually CGS’s partner channel management outsource services and the other e-Learning and e-Training offerings.
Director of Marketing
Responsible for staff of 9 performing the following tasks: Marketing Communications (Lead Generation); Channel Marketing; and Product Management. Built Marketing Group from 2 to 8 in six months; Spearheaded entry of Whitehill into two new verticals; Devised and managed unusually successful e-mail campaigns; Introduced the concept of integrated campaigns (involving e-mail, v-mail, postal, print advertising, advertorial, Web advertising, trade shows, press releases, media & analyst tours, and case studies) and successfully ran dozens of these.
1994 – 2001
Vice President of Marketing
Responsible for staff of 25 in 4 main areas: Marketing Communications (Lead Gen and Brand Awareness); Investor & Public Relations; Product Management; (both Marketing and Develop-ment). Also responsible for strategic direction of Marketing teams in UK, Australia, Singapore and Hong Kong offices. As part of executive team, lead Maximizer to first profitable quarter in 6 years. Selected by CRM Power 2000 as “Most Influential Person,” and a “CRM Pioneer.” Implemented complete cradle-to-grave customer management program in co-operation with Sales.
Universal Scheduling Co.
1990 – 1994
Responsible for the scheduling, management, and ultimate success of multi-million dollar client-based business improvement projects; Responsible for training, managing, and evaluating 3 to 6 Management Consultants on the project team; Analysis of business processes at all levels of management; Design and implementation of management operating systems; Evaluation of benefits realized by client: increased profitability, enhanced information flow, decreased costs; Delivered promised savings (never less than 3:1) in all six of the projects I was involved in: one client realized a 17:1 return on their $1,300,000 investment in the first year.
1986 – 1990
Maintained a profitable establishment for 3 years in a notoriously competitive and cut-throat downtown environment.
Scholarships, Awards and Honours
1981 University of New Brunswick Entrance Scholarship
1982,83 University of New Brunswick Undergraduate Awards
1984 McGill University Entrance Scholarship
1995 GMAT score of 750 — the 99.8th percentile
1997 Finalist, Soft-Letter Best Point of Sale Marketing Campaign
1998 Mobile Maven Award from Mobile Insights
1999 My product won Best of COMDEX ’99. Our stock rose 300% on the news of the award.
1999 Elected to Board of Directors, Canadian Section, Software and Information Industry Association (SIIA)
2000 Most Influential People Golden Award from CRM Power 2000
2005 Appointed to Board of Directors, Capitol Theatre, Moncton
2007 Selected to Steering Committee, thinkNB (Annual BusinessNB Knowledge Industry Trade Fair)
2007 Microsoft IMPACT Award
2008 Named to the provincial “Ambassador Team” to promote New Brunswick’s business landscape abroad
2008 Appointed to the City of Moncton’s Cultural Affairs and Heritage Committee by Mayor George LeBlanc
In addition, the awards that the product “Entice!” — which I managed and marketed — has won:
1999 Best of COMDEX – Enterprise Productivity Software
1999 Finalist Codie Awards – Best E-Commerce Software
2000 Best of Internet World – Best E-Business Software
2000 CRM Power Golden Award – Best Mid-Market CRM Solution
2001 Mobile Insights’ Mobility Awards – Best E-Commerce Software
2001 CIPS (Canadian Information Processing Society) Innovation in Technology Finalist
1997 – 2000 Numerous Panels and Addresses at DCI CRM trade shows – Various CRM subjects
1998 CRM Speaking Series – Australia, Canada
1999 AIF Mutual Funds Sales Meeting – Maximizer
1999 BC New Media – Web Marketing
1999 BCTIA (British Columbia Technical Industry Assoc.) Presentation – CRM
1999 COMDEX Las Vegas – What Are Today’s Business Challenges
1999 Frost and Sullivan CRM conference – Seminar Leader – How to Implement a CRM System
1999 Infosoft Essentials – Electronic Software Delivery
1999 Web Marketing Speaking Series – Australia, New Zealand, Singapore
2000 AMA (American Marketing Assoc.) World Conference Keynote address – The Future of Marketing
2000 BC New Media – Wireless CRM
2000 BCTIA (British Columbia Technical Industry Association) Presentation – Wireless
2000 Beyond CRM Speaking Series – Canada, USA, Hong Kong, Singapore, Australia
2000 COMDEX Las Vegas – How to Succeed in the Customer Economy
2000 Costa Rica Technical Industry Conference – CRM
2000 NAAAP (National Assoc. of Asian-American Professionals) – Emerging Trends
2000 Nesbitt-Burns Sales Meeting – Maximizer Enterprise
2000 Sprint Canada National Sales Meeting – Technology-Enabled Selling
2001 BCTIA (B.C. Technical Industry Assoc.) Presentation – ASPs
2001 CRM for Insurance – A Strategic Counseling session
2001 GartnerGroup Mid-Market CRM Seminar Series
2002 Interdocs Symposium – Automated Invoice Presentment Technologies
2003 ACOA (Atlantic Canada Opportunities Agency) Regional Meeting – How to Market High Tech
2006 7th World Congress on the Management of E-Business – The Importance of Bloggers
Articles Published In:
1998 Computer Dealer News
2002 Tech Decisions for Insurance
2003 Law Technology News
2003 Insurance Networking News
2004 Transform Magazine
2005 Tech Decisions for Insurance
2005 Insurance & Technology
2005 National Underwriter
2000 University College of Cariboo – E-business
2001 Capilano College – The Customer Economy
2006 St. Mary’s University Sobey School of Business – Who do you trust on the Web?