Was it a Miracle?

In honour of the Super Bowl, here’s a clip of the “Immaculate Reception.”  It occurred in a 1972 playoff game between Pittsburgh and Oakland.  Oakland was ahead 7-6 with 22 seconds left on the clock.  The Steelers were fourth and 10, so this was their last chance to avoid ending their season.

The Steelers obviously won the game, which was their first playoff win since their inception in 1933.  They lost the following week to Miami, who were of course enjoying their “perfect season,” and who went on to win the 1972 Super Bowl.

But, this marked the end of 4 decades of failure, and Pittsburgh went on to win 4 of the next 10 championships.

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Wrath of Khan – the Opera

This whole making a living thing has really been interfering with by bloggage.  Another lame post.

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Wanton Botanical Lust

Apparently, PETA wanted to put this ad in the Super Bowl, but it was deemed too raunchy.

Um, PETA?  Yeah, I’m talking to you.  You know who watches the Super Bowl, right?  They’ll love the ladies, but you’d have to pry the BBQ ribs from their cold dead hands.

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Work Prevents Blogger From Meaningful Post

So here’s a link to a strangely hypnotic slideshow of flickr photos from all over the world.

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Walks, Ministry of Silly

I saw on BoingBoing this morning that Monty Python has placed all their material up on YouTube for free, in their own channel.  Here is the famous “Parrot Sketch.”

They explain their reasoning like this:

For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It’s time for us to take matters into our own hands.

We know who you are, we know where you live and we could come after you in ways too horrible to tell. But being the extraordinarily nice chaps we are, we’ve figured a better way to get our own back: We’ve launched our own Monty Python channel on YouTube.

No more of those crap quality videos you’ve been posting. We’re giving you the real thing – HQ videos delivered straight from our vault.

What’s more, we’re taking our most viewed clips and uploading brand new HQ versions. And what’s even more, we’re letting you see absolutely everything for free. So there!

But we want something in return.

None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.

According to the Mashable blog, this approach has resulted in a 23,000% increase in sales of their stuff at Amazon.  I hate to say I told you so, but I did.

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Weird Advertainment

arma1I was over at one of my favourite sites, YesButNoButYes, just now, and spotted the box you see at the left in the advertising column of their site.  Normally I am blind to banner ads and the like – I’m not sure what drew me to this one.  Anyway, when you click on it, you get sent here.  You should go look at the site yourself, so you’ll understand what I’m going to write about.

I have already blogged about “advertainment,” the practise of making something interesting and entertaining, then inserting a product plug into it somewhere.  This appears to be “advercryptology.”  You have to look long and hard to figure out what the heck is being advertised.  If I was more into video games, I would probably have cottoned on to this sooner, but it took me 10 minutes to figure out what was being promoted here.  It turns out that F.E.A.R. is a first-person shooter game, and version 2 is set to drop in February.  The (obviously) fictional company “Armacham Technology Corporation” is a major element of the game – they supply armaments and created the super-human characters featured in the story.

I think this is brilliant.  It’s reminiscent of Easter Eggs, which I’ve discussed before, and creates a feeling of inclusion in a special tribe  (as Seth would call it) of F.E.A.R. enthusiasts.  Only they know what “Armacham” is, so only they are likely to click on the link and only they will appreciate the content and only they will be excited about the fact the the new version is coming on February 10.  It’s almost one-to-one marketing, but in a broadcast medium.

The problem is, of course, that Monolith Productions, the maker of F.E.A.R., is paying for a lot of views and some clicks that will be useless to them.  YesButNoButYes is a fairly general site – I wouldn’t think they’d get a particulary high proportion of gamers visiting there.  And by making their ad generically tempting (to conspiracy theorists, tabloid reader types, believers in ESP, etc.), they will probably get a lot of clicks from people (like me) who will never buy their product.

But maybe that’s the cachet – do you think their fans  know  that Monolith is wasting money just to communicate straight to them?

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