Every blogger in the world is required to download Google’s new browser called “Chrome,” and then write about how much faster, easier, buggier, sexier, prettier, memory-efficient, and inexpensive it is. Well, I just did the download, and I’m going to write about how… witty it is.
Chrome has a feature called “incognito browsing” which works just like normal mode, but doesn’t save any browse or search history, or any cookies you pick up along the way. Once you close that session, no-one will be able to tell where you’ve been. Of course, teenage boys all over the world are loving this, but I love the introduction screen:
Google (the company) has a reputation of being a fun, irreverent place to work – their corporate motto is “Don’t Be Evil.” It’s nice to see that they have enough of an organizational sense of humor to let those last 2 lines through. Can you imagine IBM or even Microsoft allowing those words to appear in shipping software?
It’s also an example of how your business needs to stick with its “personality.” If your company (especially a hospitality establishment like a bar) has a fun personality, it always has to be fun. If you’re edgy, you always have to be edgy. If you’re a redneck sports bar, having a Goth night is probably not going to work for you.
It’s all part of the story you tell.
brooXmark - Marketing Consultancy by Stephen Brooks 
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