It’s Alive!

Well, it’s done.  I have chosen a name for my new venture, as you can see: brooXmark – Marketing Consultancy.  I took the advice from many of you including Derek who suggested not to include the word “marketing” in my brand because it would limit what realms I could venture into.  brooXmark leaves that kind of ambiguous – sure “mark” could be short for “marketing,” but it could also refer to any activity I leave my mark on.

As for a logo, my first effort was this:

I tested this with a focus group (3 people counts as a group, right?) and received good reviews.  However, when I had a professional look at it, he calmly explained to me (after the defibrillation) that one NEVER mixes serif and sans serif fonts, except in very rare situations.  (I didn’t get any example of those situations, but I got the impression that they occur roughly with the regularity of Halley’s Comet’s visits.)

So the working image is now this:

I kind of like the stylistic X, and am thinking of moving it even more towards an “X marks the spot” pirate treasure map kind of look.  Anyway, more updates as time goes on and don’t forget to check the nascent company’s main page here.

P.S.  Does anyone know enough about Wordpress to tell me how to do two things that I’ve been stymied with?

1. Have an email address (e.g. stephen@brooxmark.com) that goes to my Google mail inbox?  They (WordPress and Google) both say it’s easy to do, but I’m on day 5 with no success.  I DO own brooxmark.com, and I AM subscribed to Google Apps.

2. Make the brooXmark page I linked to above the first one people see when they come this domain, instead of my latest blog post?

Thanks.

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