What the Heck is That? Part 4

mascotContinuing in the series (1, 2, 3) of inexplicable marketing images, here we have a variation: an inexplicable marketing lifeform.  This is the official mascot for the 2010 IAAF World Junior Track & Field Championships here in Moncton.  You can read all about it here.

It has no name yet; there is a city-wide contest to decide that.  I’m hoping that when it is eventually named, the moniker will give me a hint as to what it’s supposed to BE.

Let’s consider the elements.  The basic body shape appears to be a carrot.  Then there are the bunny ears, a quite shocking sky-blue hue.  Next, the face, which features Bonhomme Carnaval‘s eyes and nose, cheeks that look very chipmunky, a gaping maw reminiscent of the Joker from the Batman comics (not the movies), and a suspiciously lascivious tongue peeking out (but no teeth!)  And there’s an odd strap-like thing that appears to be hold the face to the head.  The appendages appear to be whale flukes, and are the same shade as the ears – it’s odd to see such an abrupt change of color in an animal’s coat, so I guess there is clothing implied.

There is a tonne of great stuff going on in Moncton these days.  We have a mayor who is committed to the promotion of arts, culture and heritage.  We have so far avoided the international economic turmoil.  We stand a good chance of being named the world’s most intelligent community in New York this week.  We have all kinds of regional, national, and international events on the horizon.  And yet the best we can come up with to greet the world’s athletes next year is this mutant vegetable-animal clothes-wearing sexual deviant.



3 Responses to “What the Heck is That? Part 4”

  1. netdud Says:

    “We stand a good chance of being named the world’s most intelligent community in New York this week.”

    You might want to check the bookmakers on that one. I really think this mascot is a sign that someone’s trying to throw the contest.

  2. CM Says:

    I name him “incompetence”.

  3. What the Heck is That? Part V « brooXmark – Marketing Consultancy by Stephen Brooks Says:

    […] my continuing series 1, 2, 3, 4,  of stabs at advertising “professionals,”  I give you […]

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